Mert Bağcılar. Design Leader — Product Design, Service Design & Agentic AI Experiences.
Designing services and the systems behind them. Fifteen years across Accenture, Fjord, WUNDER and IBM; currently leading delivery on Campari Group's Digital Factory, and researching AI × Design on the side.
Client Work
2012 — now12 client projects and 4 self-initiated projects, 2012 to now.
Service design, digital product and design research for banks, an airline, a retailer, an insurer and a consumer-goods group — from research and blueprints to shipped products and design systems. The case studies are password-protected because of client confidentiality.
Research & Concept Work
All Research →
AI Insurance Claim: Service Blueprint & App Redesign
An insurer's AI prices a car crash from six photos and pushes an instant cash offer. It can't see the radar behind the bumper, and nothing tells the driver. A service design concept for AI decisions you can see into, and appeal.
Read the Case Study →
The Agent UX Framework
Five layers, twenty-five principles. The vocabulary I missed when designing agentic interfaces — and the framework that came out of trying to name it.
UX Heuristic Evaluator
Point it at a URL — single page or full site — and it crawls, inspects, scores against the 10 heuristics, and exports a professional audit PDF. Open-source, runs through Claude in Chrome.